Midnight Brewery is a fictional company created for the purpose of launching a trilogy of beer labels. To stand out on the shelves, these bottles were given a matte black finish with bright coloured splatter and a cork topper. The labels have bold keywords that are easy to read from a distance. In addition, each brew has a musical pairing to go with it, a song that was specifically curated for its beer and that encapsulates the flavour it belongs to.